All posts by SEO Domo

Why SEO will boost sales

When strategizing a digital marketing campaign, SEO reseller programs are becoming an increasingly attractive source for generating maximum sales performance. According to lead marketing industry experts, outsource SEO firms selling white label SEO and SEO reseller services have the potential to boost an e-commerce advertiser’s revenues significantly. The best SEO resellers offer a range of services, including private label SEO and white label SEO components for integration of an custom strategy that will best serve a client’s campaign.  With so many new SEO reseller services to select from, it is important to keep in mind the goals of your company.

How SEO Campaigns Lead to Profits

SEO campaigns distribute content on behalf of a brand across different domains. The idea is that multiple digital channel marketing builds effectiveness into an advertising initiative, that can in turn me monetized as a result of consumer response. Marketing return on investment (ROI) from conversion of visitors ‘clicking’ on an SEO ad placed with a co-branded affiliate, standard affiliate, site sharing partner, or even third party site, can lead to major profits when strategized properly.

Turning Keyword Penalties into Profits

In the past, keyword efficiency was the main factor in setting up a successful digital marketing campaign. Recently, the Google search engine changed the criteria to performance reporting. Penguin penalties have a lot of people doubting if the same quotient of value can be derived from keyword precision if redundancies are leading to search engine result in detriment rather than top of the first page outcomes. Turning penalties into profits has become a strategic priority for many companies that might otherwise face serious decline in business as a result of search engine changes to keyword criteria.

The New White Label SEO

Marketing professionals have found a way of circumventing this issue by setting up volume landing pages linking SEOs with brand image rather than by way of keyword replication. Backlinks causing unwanted penalties caused advertisers not detected by in-house professionals are part of the reason that companies have been herding to SEO outsource firms to fix their existing performance dilemmas. A stop gap to the devolution of brand integrity, white label SEO entered into outsource sector marketing firm services at a time when in-house marketing proficiencies were challenged by these new risks. White label SEO services offering thoroughgoing changes to existing campaigns such as long tail keywords illustrates how companies are benefitting from outsource solutions.

SEO Back-link Control

The use of a link pyramid strategy to set up volume landing pages from the same platform across independent domains, enables a brand to link back a main page. Separate IP hosting and equity of local site links make this strategy more competitive. Link strategies are also a simple strategy for generating quick profits from an existing network or value chain of stakeholders sharing brand identity or affiliate relationship, while allowing each partner site to retain control of their marketing operations across those multiple sites.

The SEO Dashboard

Most SEO reseller firms offering white label campaign management provide clients with a dashboard. Designated user access credentials enable a brand to extend their current campaign beyond the scope of their own site to site sharing or co-branded partners over time. Access to SEO analytics, audit reports, and benchmark statistics indexing marketing intelligence insights enables partners to engage results to the benefit of all.

Conclusion

In the past several years SEO advertising has been improved to point of turn-key solution. SEO marketing professionals and SEO resellers have risen to the challenges of digital channel marketing campaign management to create considerable value out of online content placement. The end result has been critical to the proliferation and success of company brands and their representative products. SEO advertising programs offer an unparalled opportunity to increase income from a brand, and its relationship to a range of marketplace variables. Professional SEO firms offer a powerful tool for converting more customers to a company’s e-commerce site, and generate even greater profits in the process.

Choosing the right SEO outsource firm will depend on a company’s existing marketing relationships, including affiliate partners and other co-branding issues connecting product or services with the greater marketplace. The best SEO reseller will know how to promote the effectiveness and efficiency of a client’s advertising campaign toward greater brand recognition, and ultimately customer conversion. After launch of a new digital marketing campaign, SEO resellers offer expert monitoring, analysis, and reporting on performance, as well as active management of ad collateral and other campaign assets to point of completion.

SEO marketing professionals may also provide advisory and recommendation to a company about an ongoing SEO campaign in the interest of increasing profits. Sometimes changes resulting from a professional SEO marketer consultation can be minor, yet produce exceptional levels of profit based on a rescaling of assets. Earnings from conversion of SEO advertising may be boosted via links to business intelligence API, social media tools, and even audit reporting. The results are in. SEO advertising is here to stay.

5 Strategies Your SEO Reseller Must Use

SEO RESELLERThe art and science of Search Engine Optimization has been around long enough that anyone promoting a product, service, or brand online should have a pretty good idea of what it is. For whatever reason, however, SEO still sounds like voodoo to a lot of people. The mystery that surrounds many people’s understanding of SEO leaves them vulnerable to companies offering SEO services who really ought not to be.

You have got to be on your toes when you’re looking to outsource SEO tasks. There are many unqualified SEO resellers out there who have not got the right idea about what SEO reselling really entails.

There are two main reasons why fly by night white label SEO agencies are able to stay in business; 1. the naiveté of their customers, and 2. their own naiveté. It’s the ignorance of the customer who does not understand SEO that opens the door to unqualified SEO resellers, and the hubris of the resellers themselves who underestimate the complexity of the job.

Where these cowboy resellers sell their clients short is in assuming that SEO reselling is not a full-time job. It absolutely is. SEO is not just about posting click bait on sites owned by Google. Second, they make the mistake that SEO is a nebulous service than cannot be easily quantified. That is false. A professional reseller can make precise predictions on specific actions and will do what is necessary to boost the target in search engine rankings.

Now that we’ve got that out of the way, what follows is a brief guide to the 7 essential SEO strategies that every SEO reselling program should be using in 2015.

1. Leverage Social Media
This shouldn’t come as a surprise to anyone even slightly in the know about SEO strategies. There are more social network sites up than ever before. It used to be that some people were only on Myspace or Facebook. That is no longer the case. Today there are many social sites for many types of social networking. There’s Facebook for everything personal, Linkedin for everything professional, Flicker for all that’s photographed, Pinterest for hobbies and the list goes on and on. In order to be effective, you have to have your SEO targets present on all of them, and they should each generate cross traffic to the others.

2. Keyword Variety
When an SEO reseller wants to promote a specific target, he chooses keywords. Because the race to an effective online presence is always ramping up, the requirements for optimization are always increasing. This means that just a few keywords aren’t enough. Any target should have at least 7 to 10 effective keywords embedded within the body of the SEO content. It can be a challenge to make that many keywords relevant. An SEO reseller will use no fewer than 7 keywords and will test their effectiveness using a service such as Rank Tracker.

3. Mobile Search Optimization
80% of adults now use a smartphone for an average of just under two hours each day. This means that every destination for which you want to be optimized search rankings need to have a mobile friendly version. The two main attributes of a mobile friendly site are compatibility with smaller screens and simplicity in graphical content. Today, most sites have a mobile friendly mode. A way to test for this is to simply shrink down your browser window and see if the text wraps around the page. What does this mean for mobile SEO reselling? It means that a professional will have some programming or web design skills.

4. Don’t Forget About Long-Tail SEO
Unique long-tail searches are searched that are several words in length and are extremely specific. They are among the trickiest SEO phrases to guess at and require the most insight about how people surf the web. An example of a long-tail search might be “vintage Star Wars Kenner action figure in box”. In this example, someone is looking for a specific type of item in a specific condition. If I had such an item to sell, and understood the importance of long-tail SEO terms, I would have a good chance of using the right search phrase. Suppose you’re selling fresh, local Jamaican coffee beans. A long-tail phrase your SEO reseller might reasonably come up with could be, “fresh, non-import Jamaican coffee”. As you can see, it is a guessing game. The better you know you product and your target demographic, the easier it will be to generate SEO key phrases of this kind. This is an area where your reseller should look for input from you.

5. Public Relations Pairing
Finally, what is likely to be the most timeless necessity in SEO marketing is inbound links that take surfers back to your site. These are absolutely critical for the creation of both increased SEO traffic and referral traffic- an indispensable combination. To create these invaluable links leading back from top quality sites, you will need your SEO reseller to be especially proactive. They should run searches including “top 10” and “best of” … to check for the activity of your competitors. Once the target sites of these searches are found, your reseller will need to write a pitch in order to convince top sites to host your links.

This could be a full-time job all by itself, and is just another example of how dedicated a worthwhile SEO reseller has to be.

SEO Reseller Stars

Finding a quality SEO reseller is so important for your business. This individual is going to be taking care of your content and make sure everything not only looks good and reads great, but boosts your performance with search engines. If the SEO reseller you settle on is not able to perform, your entire website is going to see a drop in viewers, which means you are actually going to lose money. The last thing you want to do is to pay for SEO reseller services only to find you are dropping in sales and viewership. Due to this, it is extremely important for you to find a SEO reseller who is able to deliver on the promised results and ensure your website is always doing as strongly as it possibly can.

Do They Understand the Latest Changes?

Search engines are constantly evolving. Google changes the way it displays search results several times a year, and while not all of the changes are all that drastic, there are some that completely alter the overall search results, so website that are not following through with the latest search engine alterations are hit hard and drop off the map. That is not something a website owner wants, especially when paying someone to create the desired SEO material. Due to this, it is necessary for the SEO reseller to not only point out the different changes that have taken place recently but how they are working to ensure the websites best adhere to the alterations and changes each search engine is laying out. If the SEO reseller is

What Sort of Experience Do They Have?

A SEO reseller does not need to have a decade of experience in order to be quality SEO resellers. In fact, this is more of a new concept than most other business offerings out there, which is exactly why it isn’t about how long someone has been in business as an SEO reseller, but the companies they have worked with and the kind of results they have provided. Immediate and more current results are more important than anything else. An older SEO reseller could demonstrate results from four or five years ago, but search engines have changed and what worked then is not always going to work now. If a reseller is not able to provide more current results and experience, they should not be the company a business goes with. The Internet is all about the “what have you done for me lately” side of business. It is not a trade that stays the same for long. So, instead of looking at long term results from a decade ago, the only real information that is important is the experience the SEO reseller is able to showcase from the last several. Extended, long term results do prove helpful though. If the company can show how it has helped the SEO of different businesses continue to improve and grow over several years, it means they not only know how to work SEO but also that they are on top of all of the changes being made to search engines as well.

What Can Go Wrong?

Just about anything can go wrong. It is the Internet and things go wrong every day. Even the best SEO resellers run into the occasional problem from time to time. That doesn’t mean they are bad. What makes them bad or good is how they respond to these negative results. Perhaps the keywords an SEO reseller is using is causing the search results to drop in number. The SEO reseller needs to be able to change the keywords to boost the results and improve search engine ranking. Quality SEO resellers know how to look up keyword trends, allowing them to make all of the necessary alterations as quickly as possible. So, the next time a company is in need of these kinds of improvements, it is done in the blink of an eye. The worst thing that can go wrong when it comes to a SEO reseller is a drop in ranking or even being blacklisted from Google and other search engines. Now, the blacklisting almost never happens. It only comes about if someone blatantly attempts to cheat its SEO continually. Very few websites are banned from Google. Instead, the issue most likely to come up is simply dropping in ranking. If the SEO reseller is not able to correct the problem or turn the ship around within a few weeks, it is time to go with a different reseller.

It does take some time to correct the problems. Google needs some time to recognize the changes and make the necessary search engine result alterations. However, if a month passes and a boost in search engine positioning does not take place, it means it is time to go to a different service provider and take advantage of what this other company or individual is able to provide.

Why reselling SEO Is profitable

SEO-Reseller-servicesMany stay-at-home workers are considering the SEO reseller industry. The SEO reseller industry is an industry that has been gaining a wealth of momentum over the past few years. Resellers are turning over profits easily without breaking a sweat in the process. One may wonder how the SEO reseller program is so profitable. Several reasons exist for the profits that resellers are making. The following are some of the most common:

New Businesses Emerge Every Day

One of the biggest reasons that SEO resellers can earn so much money is the seemingly endless opportunities. Millions of new business websites emerge on a daily basis as new businesses realize the important of having an online presence. New business owners do not always realize that they need SEO services to stay in competition with other businesses that offer similar products and services. Therefore, the SEO reseller has hundreds and thousands of new opportunities to sell SEO services every day. Online businesses are not likely to dry up any time soon because the Internet seems to have a constantly growing business inventory. Outsource SEO strategies can be a gold mine for some people.

The Software Is a One-Time Expense

Another reason that people can profit so well from white label SEO is that the software is a one-time expense. A person who signs up for an SEO reseller plan can purchase white label software for a one-time price, and that software will do most of the work for the reseller. White label software can service more than 50 clients, and they can all log into the same dashboard. Clients and specialists can log into the SEO dashboard to manage features such as”

Reputation Monitoring

Reputation monitoring is a feature that helps a business to stay abreast of what people are saying about it. Reputation monitoring systems keep up with consumer reviews, comments, articles, news reports and the like. A business can diffuse negative commentary the minute it becomes aware of the comments. It can use several methods to diffuse the commentary and equalize the company’s’ reputation

Social Media Analytics

Social media analytics can make business persons aware of how people engage with the business on sites such as Facebook, Twitter, LinkedIn, Google + and the like. A business can increases its customer’s base and its sales if it has high rankings on those sites.

SEO Audit Reports

SEO audit reports explain which keywords people enter to end up on the business website. Such reports can help business administrators to analyze the effectiveness of their current SEO tactics and their website content. They can make changes according to the information that they find in the reports.

Webmaster Tools

Webmaster tools consist of a suite of tools that allow the webmaster to see different aspects of the site. For example, the webmaster will be able to see broken links and information on how frequently Google indexes the website. The website owner can receive notification if Google penalizes him or her.

How to Find a Reliable SEO Reseller

A reliable SEO reseller can do many wonders for a hardworking business owner. Such a person can put the time and effort into spreading the word to other people about the company. A business owner may not know much information about SEO reselling, however. The business owners will want to watch out for certain things as he or she is looking for a reliable SEO reseller. First, the person will want to make sure that the SEO reseller is honest.

The business owner will not want to hire an SEO reseller who will conduct activities that are not Google-friendly. Gaming and scamming the system is a sure way for a person to receive a violation from Google. The business owner will want to conduct research on the reseller to ensure that he or she uses legitimate strategies that work. The business owner will want to ask for statistics and credentials. White label SEO tactics are the only tactics that are allowed these days.

The business owner will want to try to find consumer reviews that depict the efforts of the SEO reseller. Clients and former clients will post honest information about the experiences that they had with a particular SEO reseller. Business owners would pay close attention to the comments of such people.

Pricing is another important factor when choosing an SEO company. A business owner will want to stay within the company’s budget. Services that are too expensive will not help the company in the end. Finally, the business owner will want to search for quality. Quality is the most important factor in making SEO efforts work. The business owner will want to see examples of some of the material that SEO resellers have developed for former clients.

High-quality SEO services should boost a company’s productivity quickly.

The Rosetta Stone of SEO

The historical Rosetta Stone  was inscribed in 196 B.C. per the instructions of the Egyptian King Ptolemy the fifth. The reason why it is so useful is, it contains the same text repeated in the three languages of the ancient Egyptian hieroglyphs, the Demotic language, and ancient Greek.

When modern day ad agencies need to outsource SEO for their client’s websites, they can benefit from the Rosetta Stone for SEO, which includes the techie language, the ad agency language, and the common language the clients will understand as well. A wonderful revenue stream comes from being an SEO reseller or by participating in a SEO reseller program.

Ad agencies know that clients desperately need white label SEO. There is little need to replicate these functions in house. The best way to achieve a high level of quality SEO results is to outsource SEO under a comprehensive SEO reseller plan. The SEO specialists know what they are doing and stay current with the constantly changing environment.

When the SEO work is done properly, the clients are happy and the ad agencies get a revenue stream from the effort, which makes a new profit center.

Because of the divergent skill-sets, SEO specialists, ad agency staff, and clients do not have a common denominator in describing the work and the measurement of the actual results.

Here is the Rosetta stone for SEO in techie speak, ad agency speak, and common English for clients to easily understand:

Trust Flow

  1. Tech Speak: On a scale of 1 to 100, anything above 15 means the website is highly trusted for its information.
  2. Ad Agency Lingo: The website has credibility with others.
  3. Regular English (for clients): People believe what we are saying on the website.

Citation Flow

  1. Tech Speak: Others are citing the pages on the website.
  2. Ad Agency Lingo: Influence is occurring in the target group.
  3. Regular English (for clients): People like the stuff on the website and refer to it frequently.

Domain Authority

  1. Tech Speak: How much web traffic goes to a website?
  2. Ad Agency Lingo: The website has a great amount of unique visitors.
  3. Regular English (for clients): Many people are visiting the website.

Page Authority

  1. Tech Speak: How much web traffic goes to a specific webpage?
  2. Ad Agency Lingo: The advertising message has a good response rate.
  3. Regular English (for clients): People are interested in what you offer.

Moz Rank

  1. Tech Speak: A logarithmically result based on a ten-point scale of global webpage authority.
  2. Ad Agency Lingo: A super way to gauge popularity of well-known websites.
  3. Regular English (for clients): Even a modest Moz rank of 1 means the website beat out millions of others.

Referring Websites

  1. Tech Speak: How many websites have backlinks?
  2. Ad Agency Lingo: Who is paying attention?
  3. Regular English (for clients): Do other websites like your website?

Backlinks

  1. Tech Speak: How many webpages have links to the promoted website?
  2. Ad Agency Lingo: Is the target market paying attention?
  3. Regular English (for clients): Who else likes the information on your website?

Keywords

  1. Tech Speak: What keywords are targeted?
  2. Ad Agency Lingo: Where is the demand? Best to localize keywords for increased results.
  3. Regular English (for clients): How many people think you are important for (insert keywords)?

Meta Description

  1. Tech Speak: What is the click-through rate based on response to the Meta description?
  2. Ad Agency Lingo: Is the target market paying attention to the message?
  3. Regular English (for clients): So many people are visiting your company website.

Page Rank

  1. Tech Speak: How high does a page show in the search engine listings depending on keyword searches?
  2. Ad Agency Lingo: Client online profile is increased to outshine competition.
  3. Regular English (for clients): Search for (insert city) and (insert main business) and see we made your webpage at the top of the search page!

Ad agencies and SEO marketing experts have one thing in common. They work with communication metrics that are able to determine the impact of any messages. Most ad agencies benefit by forming a strategic partnership with an outsource SEO group, because this solution provides more client satisfaction and is more cost efficient.

Understanding the language also helps to be understood. Find an outsource SEO group that delivers performance based on the understanding of these terms. Check the performance promised against the performance metrics that are identified.

When an advertising agency finds an outsource SEO group that consistently delivers improvements in performance metrics they have found a treasure of gold or maybe platinum. It then becomes the ad agency responsibility to convey the success, based on real-time performance metrics to “prove” to clients that the ad agency is achieving excellent results.

This creates a dynamic partnership where everyone looks good. The techie people enhance the performance of websites and eCommerce campaigns. The advertising agency people have an extremely satisfied client. This is all about knowing the lingo and through this knowledge making a serious link to a strategic outsource SEO expert partner.

Use An SEO Reseller To Scale

SEO-Reseller-servicesScaling your business can be a difficult thing to do. It can also cause you a ton of turmoil not to mention extra work that you are not ready for. That being said using an SEO reseller to scale can make a huge difference and can help to make the entire process much easier. There are a few reasons that an SEO reseller should be used to grow scale with your business and they can help make the decision much easier.

  1. Resellers Don’t Take the Credit– when it comes to overall business growth it can be harmful to let your clients know that you used a reseller or that you outsourced work to another company. In the case of scaling and growing your business, using a reseller results in the same amount of work being done without you having to let others know that you used a third party to help fulfill these needs. With a reseller in tow, you can gain the growth that you want without having to let everyone know that you did not have the time or resources to devote to growing your business on your own. By being able to keep the credit for the work that has been done, you can ultimately help solidify yourself and your place in the market as a capable company that does what it takes to succeed.
  2. There are Plenty of Options– had you tried to find a reseller ten years ago the search would have been much more difficult. As it stands it is now easier than ever to find a reseller that can do what you want done without costing you a small fortune. There are tons of reselling firms out there that can give you excellent work without taking all your hard earned money to do so. This is highly beneficial for all parties involved. You get the growth and expansion that comes with a great deal of SEO work without having to do the work, and the reseller gets paid for services rendered. You can effectively find the company that meets all your needs without having to go too incredibly far to do it. You can instead complete a search that puts you in contact with the thousands of resellers that are out there just looking for your business.
  3. You Remain in Control– this is another benefit that if often over looked. If you are using a reseller you maintain the rights and privileges to any client that you have or that you gain. This means that if things go bad, you can take control and bring the SEO services back under your own roof meaning that you can control the overall growth and expansion of your company. You may be outsourcing the work that you are not able or do not want to do, but you are still ultimately in control and able to keep the status of your relationships with clients to yourself and really manage these accounts on your own. This also means that if something does go wrong with a partner or a client, you can dial back and take control of the situation before it becomes a big enough problem that you potentially lose that client. You can make sure that all relations are good and that the client is happy.
  4. There is a Ton of Information out There– that being said, you cannot see it all. There is no way without devoting every spare minute you have to it to really check out all the info that is out there. With a reseller they do the footwork for you and really see where the market is and help you to determine what is going to work best for you and for your company and what is going to work in the long and short terms. You can really use a reseller to help you get a feel for the market and see what is out there and see how your business can and will grow with certain tactics.
  5. Plenty of Resources– there is also no way that you could have all the resources that a reseller has without spending thousands of dollars to do so. Keeping this in mind, this means that a reseller has far more at their disposal to help make you successful which means you can truly get your business off the ground. With the resources that are offered through a reseller you can be sure that your company is in good hands and that they do have what it takes to complete the tasks that they are given and the tasks that are necessary to get your company to the scale that you desire.

You have the power to make your business be so much more. With the help of an SEO reseller you can effectively scale your business up and get it to the point that you feel it should be. This means you have the power to make your company great.