The art and science of Search Engine Optimization has been around long enough that anyone promoting a product, service, or brand online should have a pretty good idea of what it is. For whatever reason, however, SEO still sounds like voodoo to a lot of people. The mystery that surrounds many people’s understanding of SEO leaves them vulnerable to companies offering SEO services who really ought not to be.
You have got to be on your toes when you’re looking to outsource SEO tasks. There are many unqualified SEO resellers out there who have not got the right idea about what SEO reselling really entails.
There are two main reasons why fly by night white label SEO agencies are able to stay in business; 1. the naiveté of their customers, and 2. their own naiveté. It’s the ignorance of the customer who does not understand SEO that opens the door to unqualified SEO resellers, and the hubris of the resellers themselves who underestimate the complexity of the job.
Where these cowboy resellers sell their clients short is in assuming that SEO reselling is not a full-time job. It absolutely is. SEO is not just about posting click bait on sites owned by Google. Second, they make the mistake that SEO is a nebulous service than cannot be easily quantified. That is false. A professional reseller can make precise predictions on specific actions and will do what is necessary to boost the target in search engine rankings.
Now that we’ve got that out of the way, what follows is a brief guide to the 7 essential SEO strategies that every SEO reselling program should be using in 2015.
1. Leverage Social Media
This shouldn’t come as a surprise to anyone even slightly in the know about SEO strategies. There are more social network sites up than ever before. It used to be that some people were only on Myspace or Facebook. That is no longer the case. Today there are many social sites for many types of social networking. There’s Facebook for everything personal, Linkedin for everything professional, Flicker for all that’s photographed, Pinterest for hobbies and the list goes on and on. In order to be effective, you have to have your SEO targets present on all of them, and they should each generate cross traffic to the others.
2. Keyword Variety
When an SEO reseller wants to promote a specific target, he chooses keywords. Because the race to an effective online presence is always ramping up, the requirements for optimization are always increasing. This means that just a few keywords aren’t enough. Any target should have at least 7 to 10 effective keywords embedded within the body of the SEO content. It can be a challenge to make that many keywords relevant. An SEO reseller will use no fewer than 7 keywords and will test their effectiveness using a service such as Rank Tracker.
3. Mobile Search Optimization
80% of adults now use a smartphone for an average of just under two hours each day. This means that every destination for which you want to be optimized search rankings need to have a mobile friendly version. The two main attributes of a mobile friendly site are compatibility with smaller screens and simplicity in graphical content. Today, most sites have a mobile friendly mode. A way to test for this is to simply shrink down your browser window and see if the text wraps around the page. What does this mean for mobile SEO reselling? It means that a professional will have some programming or web design skills.
4. Don’t Forget About Long-Tail SEO
Unique long-tail searches are searched that are several words in length and are extremely specific. They are among the trickiest SEO phrases to guess at and require the most insight about how people surf the web. An example of a long-tail search might be “vintage Star Wars Kenner action figure in box”. In this example, someone is looking for a specific type of item in a specific condition. If I had such an item to sell, and understood the importance of long-tail SEO terms, I would have a good chance of using the right search phrase. Suppose you’re selling fresh, local Jamaican coffee beans. A long-tail phrase your SEO reseller might reasonably come up with could be, “fresh, non-import Jamaican coffee”. As you can see, it is a guessing game. The better you know you product and your target demographic, the easier it will be to generate SEO key phrases of this kind. This is an area where your reseller should look for input from you.
5. Public Relations Pairing
Finally, what is likely to be the most timeless necessity in SEO marketing is inbound links that take surfers back to your site. These are absolutely critical for the creation of both increased SEO traffic and referral traffic- an indispensable combination. To create these invaluable links leading back from top quality sites, you will need your SEO reseller to be especially proactive. They should run searches including “top 10” and “best of” … to check for the activity of your competitors. Once the target sites of these searches are found, your reseller will need to write a pitch in order to convince top sites to host your links.
This could be a full-time job all by itself, and is just another example of how dedicated a worthwhile SEO reseller has to be.