Why SEO will boost sales

When strategizing a digital marketing campaign, SEO reseller programs are becoming an increasingly attractive source for generating maximum sales performance. According to lead marketing industry experts, outsource SEO firms selling white label SEO and SEO reseller services have the potential to boost an e-commerce advertiser’s revenues significantly. The best SEO resellers offer a range of services, including private label SEO and white label SEO components for integration of an custom strategy that will best serve a client’s campaign.  With so many new SEO reseller services to select from, it is important to keep in mind the goals of your company.

How SEO Campaigns Lead to Profits

SEO campaigns distribute content on behalf of a brand across different domains. The idea is that multiple digital channel marketing builds effectiveness into an advertising initiative, that can in turn me monetized as a result of consumer response. Marketing return on investment (ROI) from conversion of visitors ‘clicking’ on an SEO ad placed with a co-branded affiliate, standard affiliate, site sharing partner, or even third party site, can lead to major profits when strategized properly.

Turning Keyword Penalties into Profits

In the past, keyword efficiency was the main factor in setting up a successful digital marketing campaign. Recently, the Google search engine changed the criteria to performance reporting. Penguin penalties have a lot of people doubting if the same quotient of value can be derived from keyword precision if redundancies are leading to search engine result in detriment rather than top of the first page outcomes. Turning penalties into profits has become a strategic priority for many companies that might otherwise face serious decline in business as a result of search engine changes to keyword criteria.

The New White Label SEO

Marketing professionals have found a way of circumventing this issue by setting up volume landing pages linking SEOs with brand image rather than by way of keyword replication. Backlinks causing unwanted penalties caused advertisers not detected by in-house professionals are part of the reason that companies have been herding to SEO outsource firms to fix their existing performance dilemmas. A stop gap to the devolution of brand integrity, white label SEO entered into outsource sector marketing firm services at a time when in-house marketing proficiencies were challenged by these new risks. White label SEO services offering thoroughgoing changes to existing campaigns such as long tail keywords illustrates how companies are benefitting from outsource solutions.

SEO Back-link Control

The use of a link pyramid strategy to set up volume landing pages from the same platform across independent domains, enables a brand to link back a main page. Separate IP hosting and equity of local site links make this strategy more competitive. Link strategies are also a simple strategy for generating quick profits from an existing network or value chain of stakeholders sharing brand identity or affiliate relationship, while allowing each partner site to retain control of their marketing operations across those multiple sites.

The SEO Dashboard

Most SEO reseller firms offering white label campaign management provide clients with a dashboard. Designated user access credentials enable a brand to extend their current campaign beyond the scope of their own site to site sharing or co-branded partners over time. Access to SEO analytics, audit reports, and benchmark statistics indexing marketing intelligence insights enables partners to engage results to the benefit of all.

Conclusion

In the past several years SEO advertising has been improved to point of turn-key solution. SEO marketing professionals and SEO resellers have risen to the challenges of digital channel marketing campaign management to create considerable value out of online content placement. The end result has been critical to the proliferation and success of company brands and their representative products. SEO advertising programs offer an unparalled opportunity to increase income from a brand, and its relationship to a range of marketplace variables. Professional SEO firms offer a powerful tool for converting more customers to a company’s e-commerce site, and generate even greater profits in the process.

Choosing the right SEO outsource firm will depend on a company’s existing marketing relationships, including affiliate partners and other co-branding issues connecting product or services with the greater marketplace. The best SEO reseller will know how to promote the effectiveness and efficiency of a client’s advertising campaign toward greater brand recognition, and ultimately customer conversion. After launch of a new digital marketing campaign, SEO resellers offer expert monitoring, analysis, and reporting on performance, as well as active management of ad collateral and other campaign assets to point of completion.

SEO marketing professionals may also provide advisory and recommendation to a company about an ongoing SEO campaign in the interest of increasing profits. Sometimes changes resulting from a professional SEO marketer consultation can be minor, yet produce exceptional levels of profit based on a rescaling of assets. Earnings from conversion of SEO advertising may be boosted via links to business intelligence API, social media tools, and even audit reporting. The results are in. SEO advertising is here to stay.

5 Strategies Your SEO Reseller Must Use

SEO RESELLERThe art and science of Search Engine Optimization has been around long enough that anyone promoting a product, service, or brand online should have a pretty good idea of what it is. For whatever reason, however, SEO still sounds like voodoo to a lot of people. The mystery that surrounds many people’s understanding of SEO leaves them vulnerable to companies offering SEO services who really ought not to be.

You have got to be on your toes when you’re looking to outsource SEO tasks. There are many unqualified SEO resellers out there who have not got the right idea about what SEO reselling really entails.

There are two main reasons why fly by night white label SEO agencies are able to stay in business; 1. the naiveté of their customers, and 2. their own naiveté. It’s the ignorance of the customer who does not understand SEO that opens the door to unqualified SEO resellers, and the hubris of the resellers themselves who underestimate the complexity of the job.

Where these cowboy resellers sell their clients short is in assuming that SEO reselling is not a full-time job. It absolutely is. SEO is not just about posting click bait on sites owned by Google. Second, they make the mistake that SEO is a nebulous service than cannot be easily quantified. That is false. A professional reseller can make precise predictions on specific actions and will do what is necessary to boost the target in search engine rankings.

Now that we’ve got that out of the way, what follows is a brief guide to the 7 essential SEO strategies that every SEO reselling program should be using in 2015.

1. Leverage Social Media
This shouldn’t come as a surprise to anyone even slightly in the know about SEO strategies. There are more social network sites up than ever before. It used to be that some people were only on Myspace or Facebook. That is no longer the case. Today there are many social sites for many types of social networking. There’s Facebook for everything personal, Linkedin for everything professional, Flicker for all that’s photographed, Pinterest for hobbies and the list goes on and on. In order to be effective, you have to have your SEO targets present on all of them, and they should each generate cross traffic to the others.

2. Keyword Variety
When an SEO reseller wants to promote a specific target, he chooses keywords. Because the race to an effective online presence is always ramping up, the requirements for optimization are always increasing. This means that just a few keywords aren’t enough. Any target should have at least 7 to 10 effective keywords embedded within the body of the SEO content. It can be a challenge to make that many keywords relevant. An SEO reseller will use no fewer than 7 keywords and will test their effectiveness using a service such as Rank Tracker.

3. Mobile Search Optimization
80% of adults now use a smartphone for an average of just under two hours each day. This means that every destination for which you want to be optimized search rankings need to have a mobile friendly version. The two main attributes of a mobile friendly site are compatibility with smaller screens and simplicity in graphical content. Today, most sites have a mobile friendly mode. A way to test for this is to simply shrink down your browser window and see if the text wraps around the page. What does this mean for mobile SEO reselling? It means that a professional will have some programming or web design skills.

4. Don’t Forget About Long-Tail SEO
Unique long-tail searches are searched that are several words in length and are extremely specific. They are among the trickiest SEO phrases to guess at and require the most insight about how people surf the web. An example of a long-tail search might be “vintage Star Wars Kenner action figure in box”. In this example, someone is looking for a specific type of item in a specific condition. If I had such an item to sell, and understood the importance of long-tail SEO terms, I would have a good chance of using the right search phrase. Suppose you’re selling fresh, local Jamaican coffee beans. A long-tail phrase your SEO reseller might reasonably come up with could be, “fresh, non-import Jamaican coffee”. As you can see, it is a guessing game. The better you know you product and your target demographic, the easier it will be to generate SEO key phrases of this kind. This is an area where your reseller should look for input from you.

5. Public Relations Pairing
Finally, what is likely to be the most timeless necessity in SEO marketing is inbound links that take surfers back to your site. These are absolutely critical for the creation of both increased SEO traffic and referral traffic- an indispensable combination. To create these invaluable links leading back from top quality sites, you will need your SEO reseller to be especially proactive. They should run searches including “top 10” and “best of” … to check for the activity of your competitors. Once the target sites of these searches are found, your reseller will need to write a pitch in order to convince top sites to host your links.

This could be a full-time job all by itself, and is just another example of how dedicated a worthwhile SEO reseller has to be.